Chris Edwards

CEO
The Third Floor

"For over a decade, Chris Edwards has been promoting the evolution and use of visualization in motion pictures, episodic television, video games, themed entertainment and new markets including virtual reality.
Following multiple years as a layout artist and character animator at Walt Disney Feature Animation, he joined a team of digital artists at Lucasfilm tasked with previsualizing Star Wars Episode III: Revenge of the Sith from the ""third floor"" of George Lucas' Skywalker Ranch.
In October 2004, Chris spearheaded the founding of THE THIRD FLOOR, Inc. as a dedicated visualization studio in Los Angeles. Since then, the company has become the most prolific previs studio in the world, contributing to Hollywood projects from Avatar to Gravity with credits on wide-ranging film and television projects such as Star Wars: The Last Jedi, Game of Thrones, Wonder Woman, The Jungle Book, and Marvel's Guardians of the Galaxy, Iron Man, Captain America, Thor and Avengers franchise
In 2009, Chris co-founded The Previsualization Society, a non-profit trade association for previs professionals.
Chris is a member of The Academy of Motion Picture Arts and Sciences, Visual Effects Society, Academy of Television Arts and Sciences, BAFTA LA, Themed Entertainment Association and part of BAFTA's VR Advisory Group and Scientific and Technical Awards Committee.
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[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.