photo of Scott Mcdonald

Scott Mcdonald

President & CEO
Advertising Research Foundation

President and CEO of the Advertising Research Foundation.
14 years SVP Research & Analytics at Conde Nast
18 years Adjunct Professor, Columbia Business School
AB from UC Berkeley
Ph.D from Harvard University

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Scott Mcdonald
Concierge Marketing: Customer Experience 3.0 at Fairmont Congressional C
Mar 13, 2018
9:30am — 10:30am
Presented by
W2O
Events featuring Scott Mcdonald
Concierge Marketing: Customer Experience 3.0 at Fairmont Congressional C
Mar 13, 2018
9:30am — 10:30am
Presented by
W2O