Tausha Robertson is an entrepreneur with a doctoral degree, an award winning mobile app developer, engaged community member and the voice of multicultural, Gen X women. Her research into Primpii mobile app users lead to a startling discovery. There is a powerful demographic that as gone largely overlooked by brands because the voices are disbursed or perceived as to small when compared to giant Boomer or Millennial generations. She launched a digital platform www.msxfactor.com in July 2017 to serve the needs of this under-served community. The response to the concept and content has been outstanding. Ms. X Factor aims to be the digital destination where busy multicultural, Gen X women can "take off their capes" and focus on themselves.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.