Karen Chong

Dir Audience & Influencer Engagement
AARP

Karen Chong is a leader in synergistic marketing and partnerships. Throughout her career, she has focused on maximizing value for leading corporations and non-profits by leveraging traditional media and innovative social channels to amplify messaging through technology information products, sales forces, and multi-platform content marketing campaigns. In her role as the Director of Audience & Influencer Engagement, Enterprise Initiatives, at AARP, Chong is responsible for identifying and developing strategic partnerships that leverage integrated content marketing across channels including social media and live activations. One of her main areas of focus is #DisruptAging, a national initiative that is changing the conversation around age and aging by challenging the industries, systems, and culture that promote stereotypes. Leveraging the innovative solutions and disruptive conversations sparked by change agents, #DisruptAging celebrates those who strive to enable everyone to choose how they live as they age. Prior to AARP, she held a positions leading partnership and content marketing teams as the Senior Director of Corporate Sponsorship at PBS as well as Marketing Director roles for the tech publishing divisions of The Washington Post Company and Pearson.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.