Georg Kreimer

Head of SAP Hybris Labs
SAP Hybris

Georg Kreimer is the Head of SAP Hybris Labs, a group of highly creative individuals driving the vision of how emerging technologies will be affecting the future of customer engagement and commerce. As a long-time team member of this group, and a seasoned technologist, he also contributed to several concepts, prototypes and inventions which aim to improve and simplify customer interactions. His current area of interest is mainly in Augmented Reality, Sensor Fusion and Artificial Intelligence, where he sees a lot of new and exciting applications.

Before joining SAP Hybris, Georg was heading Product Development at a subsidiary of the German’s media giant Bertelsmann in New York City where he drove multiple innovation initiatives that led to big data cloud products and cloud driven service offerings. As a previous Solution Architect in that group, he also was involved in many go-lives of eCommerce projects for clients like Adidas, TaylorMade, Levi’s, and others. Being a strong believer in data driven applications and Machine Learning Georg successfully studied Mathematics with focus in Computer Science and wrote his thesis about business process mining.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.