Anja Wilbert

Lead Customer Experience Designer
SAP Hybris

Anja Wilbert:
Principal User Experience Designer
Customer Experience Design Group (CXD)       

Anja Wilbert started working for hybris in 2010.
Within hybris labs Anja is responsible for Innovation & Strategy. Here she is working on defining the vision of Customer Experience (touch points – inputs – outputs) and e-Commerce in SOON (near future) and VISION (further future) by integrating new emerging technologies.

After joining hybris in 2010 she built up the Usability & Interaction Design Department within hybris. And worked as Principal User Experience Designer for hybris an SAP company. Defining and developing concepts and interaction flows for applications cross the board / cross devices / cross focus groups for hybris applications, apps and enterprise solutions.
Beside of this she was leading the Innovation Team within the Customer Experience Design Department which is developing and designing innovative scenarios and stories for Customer Engagement and Commerce.

Before joining hybris:
She was working for five years as an Interaction Designer for kontrastmoment, an interdisciplinary design agency. Main focus here was developing and designing haptic and ergonomics for BMW/MINI/Rolls Royce interior as well as interaction patterns and concepts for BMW/MINI/Rolls Royce man-machine-interfaces (HMI).

Anja studied Industrial Design at hfg – Hochschule für Gestaltung Schwäbisch Gmünd and was offered a 2year teaching assignment and assistance position for interdisciplinary customer focused projects.

Anja loves Photography and Sports, especially Mountain Biking, sailing and horseback riding.

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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.