Executive Vice President & Chief Marketing Officer
Mary Beech joined kate spade new york in January 2013 and is currently Executive Vice President & Chief Marketing Officer. In her role, she is responsible for providing leadership and direction on all marketing and brand creative strategies. Mary’s primary focus is to lead and oversee all marketing, creative, visual, PR, and advertising for kate spade new york. In addition, she is accountable for leading and running the global licensing, new business development and corporate responsibility function.
Mary began her career at Ann Taylor in marketing, and then spent several years at Ralph Lauren establishing and leading the marketing function for retail, including the launch of Polo Jeans Company and the Lauren by Ralph Lauren line. In 2001, Mary joined Disney/Pixar in Los Angeles to lead marketing in the consumer products division, specifically filmed entertainment and the Disney Princess and girls franchise business. In 2006, she was appointed Vice President/General Manager – Animation Consumer Products leading all marketing and licensed category performance for Disney and Pixar Filmed Entertainment. Most recently, Mary was the Senior Vice President, Global Licensing and Franchise Marketing for Disney and Pixar Animation Properties, leading a global licensing, creative, marketing and product development team."
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.