Angelica originally became interested in a digital marketing career through her appreciation for film. This passion inevitably led her to pursue a Film degree at the University of Texas at Austin. To this day, she is captivated by the profound effect created by the various elements that comprise a film. These emotions create lasting memories that are sure to be shared amongst people. As a marketer and storytelling curator, she understands the importance of sharing someone’s passion and the story that comes with it. Her fervent belief that rich relationships can be built through story resonates in her dedication to fostering user engagement using social media. At Overland Partners, she has aided in the process of giving the architecture firm a bigger and broader online presence in her current role as the External Communications Coordinator. Culled from experiences over the course of her career, she has developed a keen understanding of how technology and storytelling work together to connect with an audience.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]