Laura Hertzfeld

Dir, Journalism 360
Online News Association/Journalism 360

Laura Hertzfeld is director of Journalism 360, a joint initiative in immersive storytelling from the Knight Foundation, Google News Lab and the Online News Association. She is a producer, writer and editor with over a decade of experience helping media brands develop their online content, engagement and distribution strategies. Recent projects beyond J360 include two Emmy-winning digital shows for NBC’s Rio Olympics coverage, video strategy and content for YouTube beauty star Michelle Phan’s ipsy community, and health and wellness coverage for Livestrong.com. Previously, Laura was senior producer at Larry King Now and Ora.tv's over a dozen unscripted shows. Prior to joining Ora, she led Entertainment Weekly/EW.com's L.A.-based writers and editors. She managed PBS.org’s election coverage from Washington, D.C. in 2008 and was an editor on the original Yahoo! News team. Laura is active in several journalism communities; she runs programming for BinderCon LA and mentored students in VR/AR at Hack the Gender Gap at USC last year. Laura has also reported on politics, business, and lifestyle topics at a variety of outlets, including Los Angeles Magazine and NPR. She holds a degree in history from Barnard College, Columbia University.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.