Latia Curry

Principal
Rally

After almost 20 years in communications, marketing, government, and the world of international NGOs, Latia Curry is channeling her wide breadth of experience into laser-focused messaging and communications campaigns at RALLY. Specializing in strategic communications, message development, and campaign management, Latia manages a large portfolio of clients in different issue areas and oversees multi-faceted internal teams.

Latia has led communications campaigns and projects for Reddit, NBCUniversal, Google.org, Teach for America, Gap Inc., The Ella Baker Center for Human Rights, The California Endowment, and The Shriver Report, created by Maria Shriver’s A Woman’s Nation.

Previously, Latia spent three years as Senior Director of Partner Engagement and Special Initiatives at the U.S. Fund for UNICEF. In this role, she was responsible for creating, developing, and launching new ways to engage corporate partners. She worked with American Airlines, UPS, Starwood Hotels, Pfizer and Giorgio Armani Beauty to name a few. She also served as the lead campaign manager for America’s oldest youth movement, Trick-or-Treat for UNICEF, overseeing all marketing, communications, and programmatic elements for the national campaign.

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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.