photo of Carolyn Gerin

Carolyn Gerin


Carolyn Gerin

Carolyn is the co-founder, a strategic branding firm with expertise in retail product launches, brand development/strategy, and media, for companies in the B2B and B2C cannabis economy. The decision to re-launch a creative agency focused solely on cannabiz stems from a desire to promote the myriad benefits of the plant for medicinal and commercial use, and improve canna-businesses. The time is now, the laws are changing, and companies are launching. seeks to meet the needs of the new cannabis economy.

Carolyn served as Founder/CEO Subset Inc., S.F., CA: award winning digital design, print, web and product development agency with state, national and global clients. She created 3 bestselling books during her 10 years leading the firm then moved on to pursue app development, press trips, and conference production.

Carolyn has been published or cited in top mainstream media outlets such as CNN, Entrepreneur, Technorati, Inc., Destination I Do Magazine, The Washington Post, The Chicago Tribune, Intel IO, Randy Zuckerberg’s Dot Complicated, in 52 Weeks/52 Women feature.

Her wheelhouse:
• Author —Three bestselling internationally published — Anti-Bride series — the first voice in the alterna-bridal pop cultural space — since 2002, the longest selling bridal title in the history of Chronicle Books —  inspiring countless blogs in its wake. Upcoming book, Fall 18: 'Road Map for Revolutionaries: Resistance, Activism and Advocacy for All,' by Carolyn Gerin, Elisa Camahort Page and Jamia Wilson, Random House/Ten Speed Press
• Sr. Editor for the international romance travel magazine —
• App Developer—Recipient of the Open Screen Nokia Award. App Lead - Sea Shepherd Conservation Society
• Product Developer/strategy/copywriting — Williams Sonoma, Pottery Barn
• Agency Creative — International Product Launch/campaigns/strategy: Amazon, Whole Foods —

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Carolyn Gerin
Events featuring Carolyn Gerin