Shana Barry

Sr Experiential Mgr
Anheuser-Busch

A 13-year veteran of the beverage industry, and the in-house leader for Music and Entertainment, Shana has seen the evolution of design within brand marketing unfold dramatically over the course of her career through the sharp rise of social media. At Anheuser-Busch, her role is to boldly keep Bud Light in the forefront of millennial consumer’s minds in a multitude of ways, most notably through their internationally known Bud Light Dive Bar Tour, featuring the likes of Grammy Award winning and platinum recording artists Lady Gaga, John Mayer, and G-Eazy, as well as new campaigns on the horizon.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.