Jessica is a COO at Voto Latino, a civic media organization shaking up the political processes to bring underserved youth voices into fold. In her role as COO, she is responsible for developing and managing key partnerships, including co-founding National Voter Registration Day, and shepherding creation of high-impact digital tools. Most recently she led the development of VoterPal, a peer-to-peer app that allows anyone to register a friend or family member to vote through innovative ID scanning technology.
A millennial herself, she has spoken at various national conferences and convenings including UN’s annual Forum on Minority Issues in Geneva, various Aspen Institute convenings on Latino civic engagement, SXSW (South by Southwest), AFL-CIO’s Civil, Human and Women’s Rights Conference, and many more. Her interviews have appeared in Univision, Telemundo, CNN, NBC, American Prospect, Washington Post, USA Today, and others. Jessica serves on the boards of Priorities USA, NonProfit Votes and Indivisible Austin.
Prior to joining Voto Latino, Jessica worked in General and Hispanic Market advertising where she helped launch award-winning digital and social media marketing campaigns for major brands, including Kraft, Twix and Domino’s Pizza, among others. Jessica earned a BA from Boston College and a MA from Georgetown University. A native of El Paso, TX, she currently lives in Austin with her husband.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.