Ian Greenleigh

Dir of Mktg

"Ian Greenleigh is Director of Marketing at data.world and author of The Social Media Side Door (McGraw-Hill). Previous roles include Digital Strategist at The Economist, Director of Marketing at Olapic and Senior Manager of Content and Social Strategy at Bazaarvoice.

He speaks on a wide range of topics, including data teamwork, unorthodox content marketing, data journalism, social media side doors, changing consumer-brand relationships, the convergence of personal identities, and the radically shifting landscapes of access and influence.

His compelling storytelling style seamlessly weaves together fresh data, expertly-crafted narrative, contrarian thinking, actionable guidance and memorable anecdotes from a wealth of experience. Clichés and buzzwords are his nemeses.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]