Originally from the Rhineland, Desiree J. Vach founded Snowhite Records in 2009. Previously Vach worked for the independent label Kitty -Yo (Peaches, Gonzales, Jeans Team etc), which closed in 2006. Vach left Kitty-Yo and took over the management of the independent label Weekender Records Germany. In early 2009 Vach ended her activities at Weekender Records Germany and founded Snowhite Records ( Label & PR). Since 2014 Desiree J. Vach is Manager GSA for INgrooves Music Group and chairwoman of VUT (the association of independent Music-companies in GSA) since September 2017.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]