Chief Marketing Officer
Gayle Troberman is the Executive Vice President and Chief Marketing Officer at iHeartMedia, Inc. In this role, Troberman works with all of iHeartMedia, Inc.’s businesses to closely connect them with consumers, helping integrate the company’s brands, products, and platforms even more deeply into consumers’ daily lives.
Prior, Troberman, a highly respected marketing industry veteran, served as Chief Marketing and Ideas Officer at IPG Mediabrands. Gayle spent 16 years at Microsoft as Chief Creative Officer where she was responsible for the company’s portfolio of brands and global advertising campaign across consumer and B-to-B products including Windows, Office, Bing, and XBOX.
She was also an early internet innovator, creating the industry’s first branded entertainment division at MSN, where she developed many of first online video series and pioneered the premise that with the Internet, brands, agencies and media companies could collaborate in entirely new ways, breaking down the barriers between marketers, creators, engineers, and consumers.
Troberman joined Microsoft from Manning Selvage and Lee, where she served as Vice President, Consumer Marketing and focused on applying consumer public relations principles to a broad range of technology brands and products before they developed paid media and advertising strategies.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]