Cristina de la Peña

Cristina has been a technology innovator since the beginning of her professional career. From building algorithms to optimize digital models to rethinking the way we build and interact with the real world.

During her latest years, she has been leading the growth of Synapbox and reinventing the way we understand human behavior. By using AI and visual computing to understand facial expressions and attentional engagement, we are able to quantify the experience of consumers while interacting with content on their screens at scale. Everything, without the use of any external hardware or implementation to brands.

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