Technology has played a role in Kathryn Petralia’s life since her parents gave her a TRS-80 computer at age nine. When Rob Frohwein shared his idea for Kabbage with Kathryn, she immediately saw the value in using technology to reexamine lending. She believed funding decisions could be automated based on access to real-time data generated by numerous business operations rather than a lengthy, manual process.
Before co-founding Kabbage, Kathryn spent nearly 15 years working with large and small companies focused on credit, payments and e-commerce. An English major (and Kabbage’s resident grammar expert), Kathryn returned to her interest in technology to launch a number of successful startups. As someone who camped her way down the west coast to launch an e-commerce startup in the mid-90s, Kathryn can appreciate the lengths to which small businesses have gone to access capital.
She also served as Vice President of Strategy for Revolution Money, an Internet-based credit card startup, and was a corporate development executive with CompuCredit Corporation, where she was responsible for entering new markets, developing products and establishing strategic alliances.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.