"Carlos was a Creative Director in Mexico for more than 10 years working for advertising agencies such as Lowe, Y&R and Grey, working for very diverse brands from different industries. He then spent 4 years as the Executive Creative Director of Cheil's Mexican office, where he directed a multidisciplinary team of digital, traditional and shopper creatives. Having Samsung as their main client at Cheil, Carlos focused on tech and mobile.
In 2014 Carlos joined Twitter Inc as their first employee in Mexico. Now he directs the Brand Strategy team in Spanish LATAM, helping brands and their agencies to take advantage of Twitter's creative possibilities.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]