Melanie Babcock
Melanie Babcock oversees social and digital marketing while leading the Agile Marketing group, executing a holistic audience-led marketing approach for The Home Depot. Babcock has served in her current role for around a year and a half, following her previous position as senior director of social media. She previously served in digital and social media strategy positions for MSLGroup Americas and Ketchum Public Relations. Melanie holds a Master’s in Information and Communications Systems from Ball State University and a BS in Kinesiology from the University of Michigan.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.