Peloton is revolutionizing fitness by merging high design with modern technology to provide access to live and on-demand group fitness classes in the comfort of your home. As head of Member Experience, Brad is responsible for retention marketing, member lifecycle and loyalty, community, social media, email marketing, and member support.
Prior to joining Peloton, Brad led strategy and global operations for Starwood Preferred Guest (SPG), Starwood Hotels’ award-winning loyalty program with over 21 million active members, where he was responsible for design and deployment of all member benefits. Brad began his career with Bain & Company in Chicago.
A graduate of Harvard College and Harvard Business School, Brad also serves on the graduate board of Harvard Student Agencies, the world’s largest student-run corporation where he worked full time as an undergraduate. Brad lives in New York with his husband, Tom.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.