Shaopeng Song

Founder & CEO
Sugr Technology

Professional in the field of Voice User Interface & software hardware system integration. Focus on Sound Signal Processing and Product Development since 2000: First GSM-EFR Voice Codec based on ADI DSP, industry leading performance: 28MIPS. Leading low bitrate audio codec for Motorola Labs, published paper on IEEE ICCCAS2002. Leading Zoran Audio team implementing first Dolby Digital and ProLogic certified IP in China. Support Mic Array Design for LifeCam Studio and Kinect at Microsoft Asia Center for Hardware. Founded Sugr Tech in 2014, Has led team designed Sugr Cube, and worked with Amazon Alexa to make Sugr Cube become the first Amazon Alexa certified smart speaker.

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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.