Miya Chen currently serves as the Vice President of Kuaishou Technology, responsible for the company’s marketing and public relations. Since she joined Kuaishou Technology, she started building its major product Kwai’s brand, marketing, and PR strategy from scratch to keep pace with Kwai’s rapid growth. She also spearheaded a wide range of marketing campaigns like the “Make your moments the story of our time” program that won favor among the public. According to public evaluation, Kuaishou Technology has grown from an invisible unicorn to a nationally-recognized app. The company’s brand awareness and public image has significantly improved with stable user growth.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]