Mark Tatum was appointed NBA Deputy Commissioner and Chief Operating Officer on Feb. 1, 2014, following unanimous approval by the NBA Board of Governors. Tatum, a 17-year veteran of the league office, is responsible for the NBA’s business operations, including leading the NBA’s international efforts. He also oversees the Global Partnerships, Marketing, Communications and Team Marketing and Business Operations departments in addition to the NBA Development League. Through his leadership skills and extensive industry relationships, Tatum has been influential in guiding and growing the league’s business since joining the NBA in 1999.
Prior to assuming his current role, Tatum served as Executive Vice President of Global Marketing Partnerships, where he managed the Business Development and Media groups, which work with the league's extensive list of marketing and media partners.
Tatum has expanded the NBA’s relationships with long-time partners like Nike and Gatorade, and has been a key driver of new partnerships to the league. Tatum was also responsible for the NBA's media sales, including sales of NBA TV, NBA.com, and other NBA-controlled media. He managed the sales relationships with the league's TV partners – ABC/ESPN and TNT. In addition, Tatum was responsible for developing USA Basketball's marketing plan and sales strategy, and its overall relationship with the NBA.
Since joining the league, Tatum has held several positions, including Senior Vice President and Vice President of Business Development, Senior Director and Group Manager of Marketing Properties, and Director of Marketing Partnerships.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.