Donna Mirus Bates

SVP, Mktg Comm & Content Dev
Universal Orlando Resort

Currently responsible for leading Marketing Communications & Content Development for Universal Orlando's three theme parks, 4 on-site resort hotels and the CityWalk entertainment, dining & shopping complex.

Key executive leadership role includes oversight of Integrated Marketing Communcations, Advertising, Brand Creative Development and Content Creation, Partnership Marketing & Global Promotions, New Attraction Launches, Public Relations/ Corporate Communications, Television Development, Special Events Marketing, and NBC Universal/ Comcast brand integration. Also oversees marketing relationships with licensed partner brands. Runs in-house Marketing Communications/ Creative Content agency and manages external agency relationships. Leads a team of 100 people.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.