I grew up in New York City, where at an early age I fell in love with music, film and art. Particularly, I became obsessed with hip hop and the culture surrounding the music. At a young age, I knew it was what I wanted to spend my life working on and contributing to. After graduating from Davidson College in North Carolina, I began working at Mass Appeal/Decon, under the mentorship of Creative Director and O.G. music journalist Sacha Jenkins and Mass Appeal/Decon CEO Peter Bittenbender. Working with Sacha and Peter, I learned the ins-and-outs of the industry, eventually becoming Production Manager on the seminal hip hop documentary “Fresh Dressed.” After that experience, I turned my focus to producing digital projects for Mass Appeal, working with brands such as Sprite and Nike. In 2016, I became Director of Digital Video and Strategy at the brand and have since directed and produced countless short-form and long-form pieces for the channel, including documentaries, interviews, new series and branded content.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.