Jennifer Danielson is Senior Vice President, Digital. Danielson is based in Comedy Central’s SoHo offices and reports to Josh Line, Executive Vice President, Marketing and Creative.
In her position as Comedy Central’s Head of Digital, Danielson will oversee the creative and editorial voice for all digital content creation at the #1 brand in comedy, including everything from original short form series to social video, as it scales its approach in the digital space to better serve its audience in all the places they look for a laugh. Danielson will also be responsible for aligning Comedy Central’s digital strategy with Viacom’s overall initiatives.
Prior to joining Comedy Central, Danielson served as the president of Broadway Video’s digital comedy studio, Above Average, overseeing all aspects of the business which she helped build from the ground up starting in June 2012. With Danielson at the helm, Above Average evolved into a leading entertainment company with over 2.6 billion YouTube views and premium partnerships with top brands, networks and publishers.
Danielson began working for Lorne Michaels at Broadway Video in 2001, earning her first credit on the now-iconic film Mean Girls. She subsequently went on to earn credits on two Peabody® Award-winning shows: 30 Rock and Saturday Night Live, the latter of which as co-producer by the end of her tenure in 2012. Danielson was named to Variety’s “2016 Power of Women Impact LA Report,” Variety’s “2017 Digital Entertainment Impact Report: 30 Execs to Watch” and Cynopsis’ “2017 Top Women in Digital” list. Additionally she was featured by Vanity Fair earlier this year as a profiled founder for its inaugural Founder’s Fair.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.