Rochelle currently serves as the lead of communications for PUBG Corp's PLAYERUNKNOWN'S BATTLEGROUNDS, the breakout battle royale hit of 2017, which has seen an upward of 25 million in sales on Steam since Early Access launch in March. She is responsible for strategy, brand authenticity, creative, and media relations as it relates to PUBG's communications presence. Rochelle's past experience includes leading Intel’s Sports, Virtual Reality (Project Alloy), Diversity and Inclusion accounts from an agency side. Before that, she was a Vice President at MWWPR and lead clients such as Microsoft, Red Bull Media House, and Amazon Studios. True to form, Rochelle started her career at 2K Games in Novato, CA working on such triple-A franchises like Mafia, BioShock, Civilization and Borderlands.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.