Safwan el roufai

Safwan joined Prisme in 2011 and immediately set about transforming the agency. In this strategic role, Safwan has overseen and coordinated the company’s transition from an event production house – to a global creative agency. Safwan has previously held several leading positions in various disciplines ranging from hospitality marketing, to Audio Visual technology marketing, state-of-the-art real estate development with (launching iconic projects for the likes of Zaha Hadid, James Law and Forster + Partners). Safwan is passionate about immersive environments, spatial intelligence and purposeful creativity.

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