Celia Edwards Karam

Head of Small Business Banking
Capital One

As the head of Capital One's Small Business Banking line of business, Celia Edwards Karam leads an organization that thrives on being in service of a small business owner's dream. Under her leadership, the Small Business Banking team delivers creative, digitally enabled solutions tailored to provide small business owners with financial tools and advice that feel exclusively created for every moment in their journey. Passionate, versatile and dedicated, the Small Business Banking team remains committed to fostering economic growth while disrupting and revolutionizing the financial services industry with our mission to change banking for good.

Celia joined Capital One in 2006 and quickly established a track record of advocating for human-centered design and harnessing powerful data analytics. She has leveraged her leadership roles in both the company's US Card and Retail and Direct Bank businesses to create unique products for customers while also driving solid financial and business results. She also serves as Credit Officer with approval authority for material lending decisions.

In past roles, Celia led product strategy and credit policy for various segments within the Consumer Credit Card business, including successfully developing a new cash rewards product. While leading the Retail Bank Lending team she partnered closely with front line teams and product teams to develop and implement strategies that increased sales and customer satisfaction. Prior to Small Business, Celia led the Consumer Bank Product Team where she focused on innovating core products such as Checking, RDC and the Mobile app. She also directed the efforts to bring together mobile, web and branch experiences to better serve the transacting customers. Leading the Bank Products team for the last several years, Celia focused on innovating our Consumer Banking Products including Checking, Savings, Remote Deposit Capture, Mobile, Web and Branch experiences serving the transacting and savings needs

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.