Carrie is the leader of the Global Content Lab at Johnson & Johnson, a department devoted to external storytelling for the company. Carrie led the redesign and re-platforming of JNJ.com in 2016 to enable J&J to become a brand publisher.
Previously Carrie served as VP, Editorial Director at CafeMom, and as Chief Content Officer of LearnVest, a financial planning start-up acquired by Northwestern Mutual in 2015. She’s also led digital teams at AOL and content marketing campaigns for brands including Amazon, American Express, Fidelity and JP Morgan Chase.
Carrie spent her formative years as a journalist, rising from Editorial Assistant to Editor in Chief at national magazines including Details, Mademoiselle and Marie Claire.
Her stories have been published in over 20 magazines and newspapers, and been featured in the AP and on the Today Show. Carrie lives in Montclair, NJ, with her husband and three young children. She is an avid world traveler.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.