Joe Conrad

Joe Conrad is a creative entrepreneur and a digital health pioneer. In 1990 Joe founded Cactus, a purpose-driven branding and creative agency with the mission of growing brands that help people thrive. Cactus has developed a reputation of one of the nation’s leading social marketing agencies by leveraging power of branding, creative and technology to make meaningful work that makes a huge impact. The agency is the creator of Man Therapy, an innovative and award-winning campaign that uses humor to engage working-age men and an immersive, entertaining, digital experience where therapy actually happens.

Cactus has worked on a wide range of national initiatives including mental health, suicide prevention, crisis intervention, marijuana education, tobacco cessation and prevention, grief counseling and student wellness. His team’s work has received recognition in the One Show, Cannes, Ad Age probono campaign of the year, Obies, Webby, and Best of Show at SXSW in 2006.

In 2015 Joe founded Grit Digital Health –– a team of specialists in behavioral health, wellness, technology and marketing committed to transcending barriers like stigma and access to help people get the support they need, when and how they need it. The first product launched by Grit Digital Health is YOU @ College, a personal and customized well-being portal that helps students navigate life and campus.

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