Julia Henry

Owner
Ivy Augusta

Julia began her career in the music industry as a new mother in her early 20s. Working her way up from intern to Head of Creative in the Fox Sports Music Dept, Julia was the first to spearhead creative concepts with an emphasis on alternative marketing strategies for the network in conjunction with artists, labels, and brands. She has music supervised extensive sports programming including multiple Super Bowl, World Series and Daytona 500 events as well as various film, TV, trailer, advertising, marketing and new media content. As EVP at CAMPVS Julia oversaw Brand Partnerships & Production where she produced years of college music tours with a focus on experiential marketing and content development with headlining artists such as Kaskade, Rachel Platten, Shawn Mendes, Avicii, T-Pain and many more. Julia has developed and produced experiential marketing campaigns for brands such as Chegg, Microsoft, Monster Energy, Live Nation, MINI USA and Rock the Vote. As a professional photographer, her focus is on music, travel and live event coverage, with a client list that includes the National Academy of Recording Arts & Sciences, The Portland Advertising Federation, Hyundai, ESPN, Fender, Gibson, AFAR Travel Magazine and many more.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.