Jeffrey Chean, Groundwork Coffee Co.
Jeffrey Chean is a Principal, co-founder, and Chief Coffee Guy of Groundwork Coffee Co., a certified organic coffee roasting company with roasteries and retail cafes in both Los Angeles, California and Portland, Oregon. While Jeff oversees the sourcing, purchasing, and roasting of 1,000,000 plus pounds of green coffee, his main passions revolve around forging partnerships at origin with coffee growers. Key amongst these partnerships is developing programs that focus on improving the lives of coffee communities while increasing the supply chain of high quality, certified organic specialty coffee. Jeff is a natural story-teller and, despite his penchant for writing about himself in the third person, wants to drive home the connection between the food and drink that people consume with the stories, lives and struggles of those who make their doing so possible.
Amongst the first people certified as a Q Grader, Jeff is a subject matter expert on Sensory and Coffee Roasting, an active Judge with the Cup of Excellence, and a fun guy to travel around with in the Coffee Lands. Really.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.