Kety Esquivel


Kety Esquivel is an SVP at Edelman overseeing Latin American & US focused work, as well as the firm's Hispanic Center of Excellence. She leads the Brand team for Miami, which includes Consumer, Tech & Tourism clients.

Her work has taken her to China & Ethiopia with the UN Economic Commission for Africa. She's coached executives for a fortune 100 company on human capital and diversity & directed Latino outreach for a Presidential Campaign. She's been the New Media Manager for the NCLR, the CEO for LATISM, a Digital VP with Ogilvy & a past board member of PRYD. Kety is on the board of the Netroots Foundation, the Hispanic Heritage Foundation's Innovation and Technology Advisory Board and the Advisory Board of Yes We Code. She was a founding board member of the Hispanic PR Association NCC and the New Leaders Council. She's the founder of CrossLeft and an author. She's a former editor of BlogHer, a current blogger on the Huffington Post and has been a convener for Web of Change, She’s Geeky and TEDxAdamsMorgan.

Kety has spoken at conferences worldwide including the World Bank’s Entertainment Education Conference, SXSW, BlogHer, Blogalicious, Women Action and the Media, Personal Democracy Forum, Social Media Week and CampaignTech as well as conferences in Argentina, Uruguay, Paraguay, El Salvador, Spain, Ireland and Canada. The Maynard Institute included her in their 31 Profiles of Women of Color in Digital Spaces. She was named in the Huffington Post 7 Young Latinos In Online Media To Watch In 2012 and a Politic365 'Game Changer'. Her work in PR includes the 2011 PRSA-NCC Thoth Award Category Winner in Global Communications, the 2012 Global Gold Sabre Award and placement as a 2012 Cannes PR Lions finalist. Kety graduated from Cornell University where she served on the Board of Trustees. She has also studied at NYU and Harvard Business School’s Executive Education Program. Her commentary has been featured in the WSJ, HITN, PBS, CNN, NPR, Televisa and Univision.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.