Following a 10-year stint in radio as a music and digital director, and five years as an on-air personality on the nationally syndicated Country morning radio show, the “Bobby Bones Show,” Nada decided to take a bet on herself. She quit her job and started a company.
The 29-year-old self-proclaimed cat lady graduated college with dual degrees at 18 and moved to Nashville a few years later to take on the role of Digital Director for five iHeartMedia radio stations. As the Music Director of the Top 40 station, she played a role in breaking the songs and careers of artists like Ed Sheeran, The Lumineers, Foster the People and Adele.
Spending the last five years as the Digital and Branding Director of the Bobby Bones Show, she began and grew the Instagram account to 360,000 followers within four years. She used her professional relationships and skills to produce special concert shows and curate interviews with artists from other genres to expand the show’s brand. Along with handling all digital aspects of the show, Nada was an on air personality openly talking about her charmingly chaotic life.
The Nashville Business Journal’s 40 Under 40 honoree left comfort and stability to inject creativity in the ecosystem and has been able to locate what will work in an industry that is perpetually piggy-backing. With her company, Blind Copy Creative, she works with artists at all levels to help create and execute their brand and extensively expand their reach and grow their revenue. In an industry wrought by fear of missing the next best thing, or betting big on the wrong hand, Nada has built her career on informed and calculated courage.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.