photo of Pam Grossman

Pam Grossman

Dir of Visual Trends
Getty Images

As head of the North American Creative Research team at Getty Images, Pam studies visual culture, and uses custom-designed forecasting methods to drive the global creative imagery plan for gettyimages.com. She also oversees the Getty Images Lean In Collection, a partnership with Sheryl Sandberg’s female empowerment non-profit, LeanIn.Org, which aims to break down gender stereotypes and use the power of imagery to change perspectives and promote equality.
In 2014, Pam was named one of Marie Claire’s “20 Women Changing the Ratio” for their 20th Anniversary issue. The Getty Images Lean In Collection was a recipient of an International Center of Photography 2015 Infinity Award. In 2016, she was selected as one of LinkedIn’s Next Wave ‘Top Professionals 35 & Under’ and this year was named one of AdWeek's Creative 100 List.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.