Estee Portnoy


Estee Portnoy oversees the day-to-day business & marketing activities for NBA Hall of Famer Michael Jordan. In this capacity, she has worked extensively with Jordan for over 21 years to manage and grow Jordan’s brand. She has overseen Jordan’s business endeavors with companies such as Nike, Gatorade, Upper Deck, Oakley, Warner Brothers, Sara Lee, Bijan, and others to manage strategy, promotions, licensing, media, and advertising campaigns. In 1997, she was part of the team that launched the Jordan Brand for athletic apparel & footwear. In addition, she serves on the Executive Committee of the NBA’s Charlotte Hornets, of which Jordan is a majority owner.
During her tenure with Michael Jordan, she has handled his public relations, liaised with the NBA, Chicago Bulls, Washington Wizards, and coordinated Jordan’s involvement with charitable organizations and his other business endeavors. She was a Production Executive for the IMAX movie Michael Jordan To The Max, opened several Jordan restaurants, and numerous other Jordan-related projects, including SpaceJam.
An honors graduate of the University of Michigan with a B.A. degree in Marketing, Portnoy also received an M.B.A. in Marketing from the University of MarylandPortnoy, a native of New Castle, Pennsylvania, is the immediate past Chair of the International Board of Directors for BBYO and serves on the Executive Committee of Hillel International’s Board of Directors. She is the co-founder of KEEN USA, a sports program for children with disabilities. She has also served on the National Corporate Advisory Council for the Make-A-Wish Foundation and is a Wexner Heritage Fellow. Her community service efforts have earned Portnoy multiple awards, including Jewish Women International’s “Woman To Watch” (2009), S. Robert Cohen Award from the Jewish Foundation for Group Homes (2006), the Outstanding Service to Youth Award from the Montgomery County Commission on Children & Youth (1999), and BBYO’s Kol Echad Award (2014)

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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.