"Lucas Watson is the Executive Vice President, Chief Marketing and Sales Officer at Intuit. Lucas, 46, is responsible for the company’s global sales and marketing organization; with the help of an incredible team of sales and marketing leaders who are developing Intuit, Quickbooks, TurboTax, Pro Connect, and Mint into world class brands for consumers, small business owners, and accountants.
Before his current role at Intuit, Lucas worked for Google where he most recently served as vice president of global brand solutions and innovations. He led the company’s brand advertising business, working with some of the world’s leading companies to build stronger and more trusted brands through Google-based solutions. Lucas and his team were responsible for the launch of key innovations, including Google Preferred, Brandcast, Brand Lab, Brand Lift, and Brand Safety Ratings. He joined Google as vice president of sales and marketing for YouTube and was instrumental in helping YouTube become a viable commercial success.
Prior to Google, Lucas worked for Procter & Gamble for 17 years, holding a variety of sales, marketing, and digital business roles across the globe. As marketing director of global digital business strategy, Lucas drove P&G’s digital initiatives for 75 brands across 200 countries. Under his leadership, P&G greatly expanded their sales in the eCommerce channel and many P&G brands such as Old Spice, Gillette, Pampers, and Tide achieved breakthrough business results because of their digital efforts.
Lucas holds a Masters in Business Administration with a major in marketing from Boston College's Carroll School of Management. B.A. in Economics and Mathematics from Hamilton College.
Lucas and his wife, Suzanne, live in Menlo Park, CA, with their four young children. In his spare time, Lucas is dedicated to golf, running, and anything on the ocean."
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.