Young Guru

The Wall Street Journal calls Young Guru “the most influential man in hip-hop you’ve never heard of.” Often referred to as “The Sound of New York,” legendary audio engineer, Gimel “Young Guru” Keaton is most known for his work behind the boards with Jay Z. Guru’s ability to communicate complex technical terms, not only to artists but students, creatives, and business professionals alike, has led to his reputation as the foremost leader bridging the gap between hip-hop and the tech community. He works tirelessly to help music and brands intersect in fruitful ways in his role as Chief Music Strategist at advertising agency The Marketing Arm, and through his love for technology and innovation, Guru co-founded Era of the Engineer – a social enterprise designed to shed light where culture and technology intersect.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]