Cole Bennett is a rising music video director lauded for defining a whole new generation of hip hop artists with his signature aesthetics. Hailing from suburban Illinois, the young director entered Chicago’s hip hop scene in his high school years by filming live shows, and subsequently moving into video direction under his brand and website Lyrical Lemonade. Cole’s low scale, high-concepts of green screen animations, dizzying cuts, and pixelated imagery pairs well with hip hop’s up-and-coming rappers like Smokepurpp, Famous Dex, Migos, and Lil Pump. Many of these hip hop artists have crossed over from SoundCloud to the world of YouTube successfully due to Cole’s distinctive video production. As Opposition’s fastest growing partner, Cole Bennett’s continued success on YouTube is directly related to his ability to push boundaries and understand how audiences consume and engage with content through digital video platforms.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.