Beauty marketer with +10 years experience in digital. Career spanning from boutique branding firm in NYC to luxury tech start-up in SF to Benefit Cosmetics (again in SF). Lead marketer for Benefit Brow Try-On (our AR experience) and oversee EMEA digital marketing strategy. Passionate about understanding algorithms from a brand’s perspective and creating bang for your buck with paid social media. When I’m not working, I like yoga, movies, and competitive skeeball.
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