Lander is a Product Strategy Lead at Thinktiv, an innovation and design consultancy in Austin, TX, and has been in the product strategy and product design space since 2005. At Thinktiv, he's had the chance to apply user-centered design principles to healthcare companies, developing product strategies to fit the complex challenges that come with the industry. Prior to Thinktiv, he was the CEO of a B2C social app company, where he and his team were continuously innovating on ways to drive user engagement through psychological reward mechanisms. He also spent four years at Accenture, where he helped design and develop enterprise solutions for large-scale customers in complex industries such as consumer retail, banking and telecommunications. He received an MBA from the Wharton School in 2011 and graduated with honors from the University of Michigan College of Engineering with a minor in economics in 2005.
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