Mike B Lawson

As someone who has been on the frontline of digital consumption for the past five years, I have a thorough understanding of today’s digital marketplace and I identify with today’s digital consumer. I draw inspiration from the world around me, constantly analyzing things from a business and creative standpoint. With an abundance of media viewing opportunities, it's evident that there is a tough selection process going on amongst consumers. Since the ultimate goal is to stand out from the competition, it is imperative that we embrace a pioneering spirit and use analytics to drive distribution strategies.

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