Mike B Lawson

Account Dir
Sawyer Studios

As someone who has been on the frontline of digital consumption for the past five years, I have a thorough understanding of today’s digital marketplace and I identify with today’s digital consumer. I draw inspiration from the world around me, constantly analyzing things from a business and creative standpoint. With an abundance of media viewing opportunities, it's evident that there is a tough selection process going on amongst consumers. Since the ultimate goal is to stand out from the competition, it is imperative that we embrace a pioneering spirit and use analytics to drive distribution strategies.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.