With a flair for design and a creative eye, Josh Grossberg knows creativity when he sees it. After a start as a graduate student in analytic philosophy, Josh joined the world of advertising in the early days of online marketing. Since that time, he has continued on to work in numerous other parts of the industry, including direct response, ambient, social media, activation and brand advertising.
Josh joined McCann in 2012 and currently runs the Lockheed Martin creative campaigns for the agency. When it comes to advertising, Josh believes strongly that creativity is the single best way to solve business problems effectively. He is a winner of numerous industry awards - and one of the creators of the highly recognized Field Trip to Mars.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]