Sami Promisloff

Head of Dev & Creative Programming

Sami Promisloff is Head of Development + Creative Programming at HERB, where she oversees the creation of unique and compelling content that'll inspire and drive the curiosity of HERB's growing audience, on a mission to smash the stigma surrounding cannabis.

Prior to joining HERB, Sami held multiple leadership roles at BuzzFeed for nearly five years in New York and Los Angeles – highlights of which include Managing Creative Producer for franchises Tasty + Nifty + Goodful, and Creative Strategy Director for the West Coast, where she implemented thought leadership workshops and speaking engagements for iconic brands including Amazon, Nike, Disney, Apple, Netflix, and NBC Universal.

Her passion and background are rooted in music and the entertainment industry, where in agency roles she previously led creative tune-in campaigns for award-winning programs on HBO, MTV, AMC, and The Discovery Channel. She is also a freelance editorial writer whose bylines have been published in national publications including Spin, Billboard, Relix, and Paste. She regularly covers music and culture independently on Medium, and in a weekly newsletter run with her best friend based in NYC.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]