Christian Lachel

Exec Creative Dir & VP
BRC Imagination Arts

Christian Lachel is a world-renowned expert at turning brands into destinations. He’s an accomplished creative director and storyteller who brings creativity, design expertise, business acumen and strategic direction to BRC Imagination Arts. Christian creates emotional experiences that help guests gain a deeper appreciation of themselves and the world. He has done this for some of the top destinations in the world, including the newly renovated Jameson Distillery Bow St., The Heineken Experience, The Guinness Storehouse, The Ford Rouge Factory Tour, The World of Coca-Cola and Story Garden by AMOREPACIFIC.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.