Guy Primus

CEO
The Virtual Reality Company

Guy Primus is co-founder and Chief Executive Officer of The Virtual Reality Company (VRC), a company whose mission is to become the world leader in the production and distribution of premium, story-driven Virtual Reality content.

Before co-founding VRC, Guy served as Chief Operating Officer at Overbrook Entertainment, director of digital media at Starbucks Entertainment, group product marketing manager at Microsoft, and as vice president of strategy & planning for Blue Flame, the marketing and advertising agency founded by Sean “Diddy” Combs.

Guy is chairman emeritus of the advisory board of Georgia Tech’s top-ranked School of Industrial and Systems Engineering and is a member of the Georgia Tech Advisory Board. He is also a voting member of the Academy of Television Arts and Sciences.

Guy earned his bachelor’s and master’s degrees in industrial engineering from Georgia Tech and his MBA from Harvard Business School.

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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.