Fred Haberman

Co-Founder
Urban Organics

Fred Haberman is the co-founder of Urban Organics, one of the first USDA-certified-organic aquaponics farms in the country. A model for a new kind of sustainable farming, one that uses just two percent of the water used in traditional agriculture, Urban Organics has been profiled by Newsweek, FastCo and The Guardian.

Since Urban Organics opened in 2012, $200 million in economic development and several hundred jobs have been created in the community surrounding Urban Organics.

He's also the co-founder and CEO of Haberman, a marketing agency that, in the last 20+ years has helped bring organic food into the mainstream, spurring the growth of brands like Earthbound Farm, Annie's, Organic Valley, Daiya and Traditional Medicinals

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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.