Nancy Elder is Head of Communications at JetBlue Airways Corporation. Elder Co-Founded Matter Unlimited LLC and served as its Chief Strategy Officer. She served as founding partner and COO of Matter Unlimited LLC. Prior, she was CMO for Marsh, the world's preeminent insurance brokerage and risk advisor. While at Marsh, she led a comprehensive restructuring of its global marketing function while simultaneously repositioning the brand and launching the award winning "Find the Upside" advertising campaign. She has spent her career shaping strategies and redefining brands for some of the world's leading companies, including General Electric, MasterCard and Time Warner. Over the course of her 26-year career, she has worked on a number of transformative communication strategies including the MasterCard "Priceless" campaign and GE's "Imagination at Work." She led the effort to create a new digital platform strategy for the Clinton Global Initiative.
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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.